We Love Eating - Implementation Handbook

art direction / EDITORIAL DESIGn

Art Direction of the visual identity of the INFOCUS Investor Guides.

WE LOVE EATING

Handbook created for the We Love Eating Campaign. A pilot project for the European Commission’s Directorate General for Health and Consumers (DG SANCO), with the aim of developing, designing and testing innovative educational material to promote healthy diets.

Fotos: © shutterstock
Illustration: © Valeria Pesce

Concept development

The visual identity was inspired by…..

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer in tincidunt orci. Proin in tincidunt erat, ut lacinia nisi. Donec lacus ligula, ultricies id consequat at, tincidunt non ligula. Nam nec euismod velit, ut egestas libero. 

Exploration

The visual identity was inspired by…..

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer in tincidunt orci. Proin in tincidunt erat, ut lacinia nisi. Donec lacus ligula, ultricies id consequat at, tincidunt non ligula. Nam nec euismod velit, ut egestas libero. 

Implementation

The visual identity was inspired by…..

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer in tincidunt orci. Proin in tincidunt erat, ut lacinia nisi. Donec lacus ligula, ultricies id consequat at, tincidunt non ligula. Nam nec euismod velit, ut egestas libero. 

infocus-mockup-02.png

Some pages that I proposed for the layout of the guide