Shop By Use Case
Collection Pages
The Collection Pages were a new shopping experience designed to showcase use-case specific product collections.
I led the translation of the strategy into cohesive visual and interaction designs, defining flexible layouts and components that could handle diverse products while maintaining a consistent brand aesthetic. I coordinated closely with production and retouching teams to ensure high-quality imagery that matched the curated nature of each collection.
This pilot project introduced a fresh way for users to shop and became a company-wide reference framework, adopted by teams in other countries and still used internally today.
ROLE:
Senior Visual Designer
CLIENT:
Vistaprint
TEAM:
Category Manager, Retouching, Production Artist, Ops.
TIMELINE:
2024
Goal
Enhance product discovery, drive conversion, and provide an intuitive, visually engaging shopping experience tailored to specific customer needs.
Challenge
Each collection brought together items of different formats, styles, and quality, requiring a flexible design template that could adapt without compromising clarity or visual appeal. Since these pages would be implemented in 11 different languages, the design needed to be globally consistent, avoiding localisation-specific elements while maintaining a strong, recognizable brand identity.
Curating the Experience
To build each Collection Page, I started by identifying an existing brand from our library that best represented the use case or industry focus. From there, I used the brand’s color palette as a visual thread to connect all the products and create a cohesive narrative.
The composition balanced studio and lifestyle photography to make the page visually engaging and easy to navigate, despite the wide variety of products included. This approach helped maintain visual harmony and ensured the collection felt curated, relevant, and aligned with the brand story.
🔍 BRANDS SELECTION
📷 PHOTOGRAPHY SELECTION
Experience Delivered
The Collection Pages introduced a completely new way for users to shop—by use-case rather than individual products—making discovery more intuitive and engaging. While the experience was new, stakeholders from other countries were excited by the concept and adopted the framework for their own markets. Today, the Collection Pages serve as an internal company-wide reference, demonstrating a scalable approach to combining curated product collections, new product launches, and brand services in a single, cohesive experience.
