As part of the creative agency team of Vistaprint, I work with online campaigns for several countries promoting all Vistaprint range of products in many different platforms and formats.

For each campaign that we create is required aproximadetly 12 different sizes of banners in HTML5, 4 images for Facebook Infeed Ad (Static & Animated) 1 Instagram Stories (Static & Animated) 1 Pinterest Ad, 2 or 4 Native Ads and sometimes Youtube video, are required.

We always start with an English version and once approved we submit for translation and the production team will be in charge for the other countries.

Concept Development

First, we usually do some brainstorms sessions together with copywriters, then we look after some visual references and decide together in which direction we will go before presenting to the stakeholders.

Execution

After the final approval we start creating all the assets requested in the brief. We preparemockups with the copy included and send it over to the marketing team.

Handover & QA

Once we received the approval we prepare the files to send to handover to the production team. They will apply all the different languages in each one of the assets requested and send it over back to us, to do the quality control of the final batch.

Some photos of the process - concept, storyboard, behind the scenes.

HTML banner set with stop motion.

Social Committee & Creative Program

Inside the agency I’m also part of the 365 Creative Program, where we invite external artists to give us inspirational talks and do some workshops. I have done some collaborations with the Social Committee internal team, designing posters and invitations for different events.